TMZ reports that Kamofie & Company sold the distribution rights to the footage - showing Lohan looking at items in the shop - to the AP, which then arranged a deal with Entertainment Tonight to give exclusive rights to air the recording for seven days.
However, Lohan is said to be exploring her legal options, after claiming that the money made from the tape deal - rumoured to be around $40,000 (£24,750) - amounts to profiting from her image.
A representative for Kamofie & Company told the website: "We regret to hear there is trepidation by Miss Lohan in connection with the video.
"We hope that everyone understands that this is beyond our control; the flood of the requests to see this video were simply too overwhelming. It was truly necessary to put it out."
Lohan is currently facing felony grand theft charges over a necklace which the company claims the actress stole from the showroom. Lohan denies the accusation.
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