LeBron James
Back-to-back championships and four MVP awards have made
LeBron James the king of the NBA. James is the NBA's biggest endorsement
star, thanks to deals with Nike, McDonald's, Coca-Cola, Upper Deck and
others. Sales of his signature Nike shoes were tops among active players
at $300 million in the U.S. during 2013, according to research firm
SportsOneSource, and his jersey was the NBA's best-seller. James'
earnings also got a boost from the sale of Beats to Apple for $3
billion. James owned a small piece of the business and helped make the
brand a must-have accessory by outfitting the 2008 U.S. Olympic
basketball team in Beijing in the high-priced headphones.
0 comments:
Post a Comment